Se7en South - Pilot Truck Stops - Guerilla Marketing

What do Se7en South, Pilot Truck Stops and Guerilla marketing have in common? I guess that is similar to asking the famous old children's question od animal, vegetable or mineral and trying to figure out the similarites and the differences which make up this unusual symbiotic relationship.

In this case we have the band "Se7en South" whose music has a wide range of sounds running the gambit of country love songs to blues, easy listening, some rock and jazz. I guess what I am trying to say is that Se7en South has a little something for everyone.

Next up to bat we have meeting places called "truck stops" where hundreds of average, everyday working class people stop and fill up or grab something to eat. These folks are called "trucker". Truckers by and large are a nice friendly group of guys and gals who spend at least 10 (ahem) hours a day on the road hauling heavy loads in all weather conditions.

So the guys at Se7en South came up with an idea to help spread the word in a non-conventional way using guerilla marketing techniques and strategies and go to where their audience is and it started with the local Petro truck stop and the Pilot truck stop where band members were handing out CD's, Socially Awkward School Girl Record T-shirts and Se7en South hats and the response was outstanding.

Truckers from as far west as California and as far south as the Carolinas have emailed in saying how much they enjoyed listening to to the CD on that long ride. One gal even wrote "You guys are hot."

We at Se7en South want to say thank you and we appreciate your comments and the next time you are on Route 81, slide our CD into your player and .... TURN IT UP! we have a song for you.

Antique Gas Pumps - Vintage Gas Pumps and Country Love Songs

What do antique gas pumps, vintage gas pumps have in common with country love songs? Just ask Shane K Smith, his friend Barry Bell and his wife Marlene Shue Bell. The Bells have a unique hobby and that is that they love to collect gas pumps. I didn't know any that information until early this morning until I plopped down in front of my computer to begin work on some new Se7en South promotions when I saw an unfamiliar link staring out at me from Google.

Always curious I clicked on that link and was pleasantly surprised by a little video created by Shane that featured Barry and Marlene's photos of their 1957 Chevrolet Bel Air, the gas pumps and this silly little country love song that brings back days of vintage cars, vintage gas pumps and visions of this fresh faced country girl as a station attendant pumping gas ... it is love at first sight.

We at Se7en South would like to thank Shane, Barry and Marlene for using our song "Gas Pumpin Girl" in their video and for the shameless plug of our CDbaby link. Actually guys we liked it so much we added your video to our blog and we are waiting for you to send us an address so we can ship you some Se7en South goodies. You are the best!!