Se7en South Expands its Target Audience with Technology

Se7en South, NEPA's most popular studio band employs cutting edge technology to increase their music exposure. In a recent radio interview Robert Sterling, Se7en South Marketing Director talked about the challenges facing marketing Indie bands. If you do a Google search for Indie music, you will find 4,870,000 organic results competing for the specific term "Indie music".

Organic results simply means that those websites appearing in the main body of the Google results pages did not pay to be placed on that page where as the listings appearing either on the right side of the page or highlighted at the top of the body of the page have paid Google a fee for the priviledge of appearing on that page.

Many, if not all of the emerging Indie bands don't have the disposable income to fund an extensive paid Google adwords campaign or the time and knowledge to build an effective SEO based marketing plan to get them to the top of the Google pages however hope is not lost and there are some companies offering solutions for the 'little guy' just starting out.

Veretekk is just such a company, founded Thomas Prendergast and Mike Darling, entrepreneurs who saw a need and heard a calling to provide honest, reliable low cost solutions made available to the 'average person' to help them become educated about Internet marketing and provide them with innovative tools to help them achieve the results needed to build successful home businesses.

According to Kevin McGroarty that is just what Se7en South has done. McGroarty is certainly no stranger to advertising and marketing having owned a successful northeastern Pennsylvania media company. McGroarty has also produced a local perennial favorite PBS movie."Wyoming Valley Massacre" with Kevin Jones and Summer Bellas, A hit comedy CD, "The Apartment" and has achieved regional success with the band Se7en South.

The Veretekk tools have been instrumental in allowing us to reach targeted audiences and has enabled up to make the contacts necessary to get our music placed internationally.