Intellectual Property Profit Designated For Sierra Leone Charities

The song Sierra Leone written by Se7en South member Kevin McGroarty focuses on the problems in Sierra Leone, South Africa caused by the Sierra Leone civil war and the warlord's fight to gain control of the diamond wealth in order to fund their paramilitary operations. Sierra Leone (lion mountain) is a beautiful country rich in mineralizations such as diamonds, titanium and uranium but it's people remain impoverished and enslaved. Young girls and boys are enslaved by these warlords. Women and young girls are forced to become Sierra Leone's prostitues as well as child soldiers.
And as actor Leonardo Dicaprio brought the situation in Sierra Leone centerstage in his movie "Blood Diamond" and focused the eyes of the world on the "conflict diamond" trade. The band Se7en South has designated that 100% of the proceeds of their song "Sierra Leone" be used to fund chaity efforts in rebuilding the area and sponsoring aid.
When asked in a recent radio interview, "What does it mean to be socially responsible?" Kevin McGroarty replied "I imagine, the best way to describe it is to take a grass roots efforts on every issue you are confronted with. An elder walking into an establishment deserves a door to be held open for them. A waitress or waiter on their feet all day deserves 17% of the bill. An Amber Alert where a child is in peril deserves everyone to take 30 minutes (an equivelent of two smoke breaks) to pervasively study their environment, community or traffic activity. It's not the single drop of rain that bears responsibilty for the flood, but collectively, is where its true power thrives."
It is obvious that the band Se7en South is part of a growing social consciousness sweeping America and unafraid to voice their opinions and lend a hand.