What do Se7en South, Pilot Truck Stops and Guerilla marketing have in common? I guess that is similar to asking the famous old children's question od animal, vegetable or mineral and trying to figure out the similarites and the differences which make up this unusual symbiotic relationship.
In this case we have the band "Se7en South" whose music has a wide range of sounds running the gambit of country love songs to blues, easy listening, some rock and jazz. I guess what I am trying to say is that Se7en South has a little something for everyone.
Next up to bat we have meeting places called "truck stops" where hundreds of average, everyday working class people stop and fill up or grab something to eat. These folks are called "trucker". Truckers by and large are a nice friendly group of guys and gals who spend at least 10 (ahem) hours a day on the road hauling heavy loads in all weather conditions.
So the guys at Se7en South came up with an idea to help spread the word in a non-conventional way using guerilla marketing techniques and strategies and go to where their audience is and it started with the local Petro truck stop and the Pilot truck stop where band members were handing out CD's, Socially Awkward School Girl Record T-shirts and Se7en South hats and the response was outstanding.
Truckers from as far west as California and as far south as the Carolinas have emailed in saying how much they enjoyed listening to to the CD on that long ride. One gal even wrote "You guys are hot."
We at Se7en South want to say thank you and we appreciate your comments and the next time you are on Route 81, slide our CD into your player and .... TURN IT UP! we have a song for you.
Thursday, February 21, 2008
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