Friday, February 29, 2008

Se7en South Finds An Oasis In The Desert

Recently Se7en South, the band got the 'nod' from Oasis Disc Manufacturing. The news release stated that their song 'Kentucky Diva' had been chosen for Oasis' Country Radio Sampler volume VIII - #1 compilation CD.

"It is quite an honor to be chosen" said "Guitar" George Stuscavage.

Oasis chooses songs that they consider to have marketability from thousands of artists and then compiles those choices into various genres to be promoted to select radio stations. Just good country songs with good country music lyrics.

Included in this year's Country Music selection were Katie Clark & The Green River Band, Amy Arton, Keno James, Gary Richey, Nick Joseph, Andy Simmons, Genuine Nick, Outlaw Lynn, Tracy Stefans, Lacey D, Scott Dale, Jeromy Goodnight, Dave Rudolf, Chris Bellamy, Pistol River, Shiny Johnson, Kevin Kimes & Beaune Road, Matt Stivers, Randy Thompson, The Wasteland Kings and Se7en South.

Friday, February 22, 2008

Canadian Film Industry Shows Interest in Se7en South

At a recent Se7en South post production party held at the Mt Airy Resort and Casino (http://www.mountairycasino.com/), Kevin McGroaty told guests that he was extremely pleased with the results of a 3 week work session with George Stuscavage at fellow band member, James Frushon's Savannah, Georgia studio.

This opportunity all came from our second CD, Alblumo Duo and was picked up as a demo by the undisclosed Canadian film production company based in Toronto, specializing in "made for TV movies." We received a telephone call in January asking us if we would be interested in producing 2 or possibly 3 original pieces for consideration.

"It is an honor to be considered" said Stuscavage, lead guitarist for the band.

The band's second CD is produced by Socially Awkward Schoolgirl's Records and is distributed by CDbaby.com has received some international interest with sales in Canada and Europe.

Thursday, February 21, 2008

Se7en South - Pilot Truck Stops - Guerilla Marketing

What do Se7en South, Pilot Truck Stops and Guerilla marketing have in common? I guess that is similar to asking the famous old children's question od animal, vegetable or mineral and trying to figure out the similarites and the differences which make up this unusual symbiotic relationship.

In this case we have the band "Se7en South" whose music has a wide range of sounds running the gambit of country love songs to blues, easy listening, some rock and jazz. I guess what I am trying to say is that Se7en South has a little something for everyone.

Next up to bat we have meeting places called "truck stops" where hundreds of average, everyday working class people stop and fill up or grab something to eat. These folks are called "trucker". Truckers by and large are a nice friendly group of guys and gals who spend at least 10 (ahem) hours a day on the road hauling heavy loads in all weather conditions.

So the guys at Se7en South came up with an idea to help spread the word in a non-conventional way using guerilla marketing techniques and strategies and go to where their audience is and it started with the local Petro truck stop and the Pilot truck stop where band members were handing out CD's, Socially Awkward School Girl Record T-shirts and Se7en South hats and the response was outstanding.

Truckers from as far west as California and as far south as the Carolinas have emailed in saying how much they enjoyed listening to to the CD on that long ride. One gal even wrote "You guys are hot."

We at Se7en South want to say thank you and we appreciate your comments and the next time you are on Route 81, slide our CD into your player and .... TURN IT UP! we have a song for you.

Tuesday, February 19, 2008

Antique Gas Pumps - Vintage Gas Pumps and Country Love Songs

What do antique gas pumps, vintage gas pumps have in common with country love songs? Just ask Shane K Smith, his friend Barry Bell and his wife Marlene Shue Bell. The Bells have a unique hobby and that is that they love to collect gas pumps. I didn't know any that information until early this morning until I plopped down in front of my computer to begin work on some new Se7en South promotions when I saw an unfamiliar link staring out at me from Google.

Always curious I clicked on that link and was pleasantly surprised by a little video created by Shane that featured Barry and Marlene's photos of their 1957 Chevrolet Bel Air, the gas pumps and this silly little country love song that brings back days of vintage cars, vintage gas pumps and visions of this fresh faced country girl as a station attendant pumping gas ... it is love at first sight.

We at Se7en South would like to thank Shane, Barry and Marlene for using our song "Gas Pumpin Girl" in their video and for the shameless plug of our CDbaby link. Actually guys we liked it so much we added your video to our blog and we are waiting for you to send us an address so we can ship you some Se7en South goodies. You are the best!!

Se7en South Expands its Target Audience with Technology

Se7en South, NEPA's most popular studio band employs cutting edge technology to increase their music exposure. In a recent radio interview Robert Sterling, Se7en South Marketing Director talked about the challenges facing marketing Indie bands. If you do a Google search for Indie music, you will find 4,870,000 organic results competing for the specific term "Indie music".

Organic results simply means that those websites appearing in the main body of the Google results pages did not pay to be placed on that page where as the listings appearing either on the right side of the page or highlighted at the top of the body of the page have paid Google a fee for the priviledge of appearing on that page.

Many, if not all of the emerging Indie bands don't have the disposable income to fund an extensive paid Google adwords campaign or the time and knowledge to build an effective SEO based marketing plan to get them to the top of the Google pages however hope is not lost and there are some companies offering solutions for the 'little guy' just starting out.

Veretekk is just such a company, founded Thomas Prendergast and Mike Darling, entrepreneurs who saw a need and heard a calling to provide honest, reliable low cost solutions made available to the 'average person' to help them become educated about Internet marketing and provide them with innovative tools to help them achieve the results needed to build successful home businesses.

According to Kevin McGroarty that is just what Se7en South has done. McGroarty is certainly no stranger to advertising and marketing having owned a successful northeastern Pennsylvania media company. McGroarty has also produced a local perennial favorite PBS movie."Wyoming Valley Massacre" with Kevin Jones and Summer Bellas, A hit comedy CD, "The Apartment" and has achieved regional success with the band Se7en South.

The Veretekk tools have been instrumental in allowing us to reach targeted audiences and has enabled up to make the contacts necessary to get our music placed internationally.

Saturday, February 9, 2008

Se7en South's Alblumo Duo picked up by Indie Rhythm

Se7en South's recently released second album Alblumo Duo is now available on INDIE RHYTHM. This second CD has a little bit of something for everyone. When asked to describe the Se7en South signature sound Producer James Frushon said "The music is 100% completely original with strong family appeal."

Who is Se7en South? Se7en South, is a a couple of minded guys who have a strong committment to friends, family and community as evidenced in their music.

Remember, when everything appears hopeless a little ray of light comes from somewhere and that light is Se7en South.

Se7en South music and merchandise is available at the following locations:

Indie Rhythm - http://www.indierhythm.com

CDbaby - http://www.cdbaby.com/cd/se7ensouth

eBay - http://cgi.ebay.com/Se7en-South-Limited-Issue-Fan-Pack_W0QQitemZ330210594628QQihZ014QQcategoryZ307QQssPageNameZWDVWQQrdZ1QQcmdZViewItem

Promotional efforts made possible by - http://qurox.veretekk.com